It's Christmas Again ....1972

and I quote......

"It's Christmas again

See the Beautiful Snow

It's Christmas Again

And it's twenty Below

It's Christmas Again

May Winter Soon Pass

Cause It's Christmas Again

And We're Freezing  

Our....

made by UNITED CARD COMPANY, 

Rolling Meadows, Illinois 

a "CUSTOM CONTEMPORARIES" card

notice that by 1972 some studio cards were fetching 60 cents

TEE HEE! MERRY CHRISTMAS!

Roth Studio Cards

Roth Greeting Cards, Inc.
Canoga Park, California 

1976
raised black lettering and cartoon detailing

Card Maker Bothered By Age

1970

"Bob Roth

is having a problem with age- 

not his age, your age.

As president

and chief idea man for a 

greeting card company 

Roth says

 birthday cards from the

 bulk of sales and people 

are sensitive about age."

1978 embossing detail
THIS YEAR FOR YOUR BIRTHDAY
I DID SOMETHING TRULY UNIQUE
AND DIFFERENT ...

"He said that in writing gags for the

 humorous contemporary studio cards 

put out by his card firm,

 he must be careful to use the expression 

'at OUR age' 

instead of 'at YOUR age'"

1974 ~ embossed 
HAPPY BIRTHDAY
TO ONE WHO BELIEVES
IN PURE, CLEAN, DECENT,
WHOLESOME LIVING.....

"Another subject that is taboo, 

Baldness. 

According to Roth, 

baldness never a laughing matter.

'Cards showing a bald man or with a message referring to baldness simply won't sell,' he said."

1975 ~ embossed 
HAPPY BIRTHDAY
TO A CLEAN,
DECENT, 
WHOLESOME PERSON

logo used in 1975
 when cards were manufactured by
 Metropolitan Greetings Inc. 
Cambridge Mass. 

1976
raised 'spider web' background
HOPE YOU DIG WILD PARTIES ...

1978 ~embossed

"Roth's company prints about

 five million cards annually." (1970)

1975 ~ embossed
FOUND OUT WHAT YOU WANT FOR YOUR BIRTHDAY
AND LET ME TELL YOU...
I'M SHOCKED...
I'M AMAZED...
I'M STUPEFIED...

I'M READY!
illustrated inside

1978 ~ embossed

"The one requirement for each design is humor.

That's what makes his job so difficult.

Some people don't think birthdays are so funny."

1975 ~ embossed

source: 

Beaver County Times

 March 10, 1970

The Studio Box 1960

HUMOROUS CARDS WITH THE LIGHT TOUCH

 Sophisticated humor at its best!

this ad shows one of the many boxed sets of STUDIO CARDS

 that hit the greeting card market once they had reached mass appeal. 

The tag line "Humorous Cards with the Light Touch" reflects

 the ongoing debate within the industry as to where the line of

 vulgarity was to be drawn....although "humorous" and with a "light touch"

 the description claims they

"all feature the currently popular modernistic art

plus the catchiest, raciest verses you've ever seen."  

card size 3 7/8" x 8 3/4"

ad source: EVANSLINE Greeting Cards for All Occasions
New England ART Publishers North Abington Mass. Catalog 1960

"You'll love every single one of these 20 different cards, and you'll have loads of fun picking 'just the right one' for all your friends and relatives"