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Monday, December 22, 2014

It's Christmas Again ....1972



and I quote......
"It's Christmas again
See the Beautiful Snow

It's Christmas Again
And it's twenty Below

It's Christmas Again
May Winter Soon Pass

Cause It's Christmas Again
And We're Freezing  
Our....



made by UNITED CARD COMPANY, 
Rolling Meadows, Illinois 
a "CUSTOM CONTEMPORARIES" card


notice that by 1972 some studio cards were fetching 60 cents

TEE HEE! MERRY CHRISTMAS!

Sunday, August 3, 2014

Roth Studio Cards

Roth Greeting Cards, Inc.
Canoga Park, California 
1976
raised black lettering and cartoon detailing

Card Maker Bothered By Age
1970
"Bob Roth
is having a problem with age- 
not his age, your age.
As president
and chief idea man for a 
greeting card company 
Roth says
 birthday cards from the
 bulk of sales and people 
are sensitive about age."
1978 embossing detail
THIS YEAR FOR YOUR BIRTHDAY
I DID SOMETHING TRULY UNIQUE
AND DIFFERENT ...

"He said that in writing gags for the
 humorous contemporary studio cards 
put out by his card firm,
 he must be careful to use the expression 
'at OUR age' 
instead of 'at YOUR age'"

1974 ~ embossed 
HAPPY BIRTHDAY
TO ONE WHO BELIEVES
IN PURE, CLEAN, DECENT,
WHOLESOME LIVING.....

"Another subject that is taboo, 
Baldness. 
According to Roth, 
baldness never a laughing matter.
'Cards showing a bald man or with a message referring to baldness simply won't sell,' he said."
1975 ~ embossed 
HAPPY BIRTHDAY
TO A CLEAN,
DECENT, 
WHOLESOME PERSON


logo used in 1975
 when cards were manufactured by
 Metropolitan Greetings Inc. 
Cambridge Mass. 
1976
raised 'spider web' background

HOPE YOU DIG WILD PARTIES ...

1978 ~embossed
"Roth's company prints about
 five million cards annually." (1970)
1975 ~ embossed
FOUND OUT WHAT YOU WANT FOR YOUR BIRTHDAY
AND LET ME TELL YOU...
I'M SHOCKED...
I'M AMAZED...
I'M STUPEFIED...
I'M READY!
illustrated inside
1978 ~ embossed

"The one requirement for each design is humor.
That's what makes his job so difficult.
Some people don't think birthdays are so funny."
1975 ~ embossed



source: 
Beaver County Times
 March 10, 1970

Sunday, July 6, 2014

The Studio Box 1960

HUMOROUS CARDS WITH THE LIGHT TOUCH
 Sophisticated humor at its best!
this ad shows one of the many boxed sets of STUDIO CARDS
 that hit the greeting card market once they had reached mass appeal. 
The tag line "Humorous Cards with the Light Touch" reflects
 the ongoing debate within the industry as to where the line of
 vulgarity was to be drawn....although "humorous" and with a "light touch"
 the description claims they
"all feature the currently popular modernistic art
plus the catchiest, raciest verses you've ever seen."  
card size 3 7/8" x 8 3/4"
ad source: EVANSLINE Greeting Cards for All Occasions
New England ART Publishers North Abington Mass. Catalog 1960

"You'll love every single one of these 20 different cards, and you'll have loads of fun picking 'just the right one' for all your friends and relatives"