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| Roth Greeting Cards, Inc. Canoga Park, California |
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| 1976 raised black lettering and cartoon detailing |
Card Maker Bothered By Age
1970
"Bob Roth
is having a problem with age-
not his age, your age.
As president
and chief idea man for a
greeting card company
Roth says
birthday cards from the
bulk of sales and people
are sensitive about age."
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| 1978 embossing detail THIS YEAR FOR YOUR BIRTHDAY I DID SOMETHING TRULY UNIQUE AND DIFFERENT ... |
"He said that in writing gags for the
humorous contemporary studio cards
put out by his card firm,
he must be careful to use the expression
'at OUR age'
instead of 'at YOUR age'"
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| 1974 ~ embossed HAPPY BIRTHDAY TO ONE WHO BELIEVES IN PURE, CLEAN, DECENT, WHOLESOME LIVING..... |
"Another subject that is taboo,
Baldness.
According to Roth,
baldness never a laughing matter.
'Cards showing a bald man or with a message referring to baldness simply won't sell,' he said."
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| 1975 ~ embossed HAPPY BIRTHDAY TO A CLEAN, DECENT, WHOLESOME PERSON |
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| logo used in 1975 when cards were manufactured by Metropolitan Greetings Inc. Cambridge Mass. |
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| 1976 raised 'spider web' background HOPE YOU DIG WILD PARTIES ... |
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| 1978 ~embossed |
"Roth's company prints about
five million cards annually." (1970)
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| 1975 ~ embossed FOUND OUT WHAT YOU WANT FOR YOUR BIRTHDAY AND LET ME TELL YOU... I'M SHOCKED... I'M AMAZED... I'M STUPEFIED... |
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| I'M READY! illustrated inside |
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| 1978 ~ embossed |
"The one requirement for each design is humor.
That's what makes his job so difficult.
Some people don't think birthdays are so funny."
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| 1975 ~ embossed |
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source:
Beaver County Times
March 10, 1970
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