|HUMOROUS CARDS WITH THE LIGHT TOUCH|
Sophisticated humor at its best!
this ad shows one of the many boxed sets of STUDIO CARDS
that hit the greeting card market once they had reached mass appeal.
The tag line "Humorous Cards with the Light Touch" reflects
the ongoing debate within the industry as to where the line of
vulgarity was to be drawn....although "humorous" and with a "light touch"
the description claims they
"all feature the currently popular modernistic art
plus the catchiest, raciest verses you've ever seen."
|card size 3 7/8" x 8 3/4"|
|ad source: EVANSLINE Greeting Cards for All Occasions|
New England ART Publishers North Abington Mass. Catalog 1960
"You'll love every single one of these 20 different cards, and you'll have loads of fun picking 'just the right one' for all your friends and relatives"