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Sunday, July 6, 2014

The Studio Box 1960

 Sophisticated humor at its best!
this ad shows one of the many boxed sets of STUDIO CARDS
 that hit the greeting card market once they had reached mass appeal. 
The tag line "Humorous Cards with the Light Touch" reflects
 the ongoing debate within the industry as to where the line of
 vulgarity was to be drawn....although "humorous" and with a "light touch"
 the description claims they
"all feature the currently popular modernistic art
plus the catchiest, raciest verses you've ever seen."  
card size 3 7/8" x 8 3/4"
ad source: EVANSLINE Greeting Cards for All Occasions
New England ART Publishers North Abington Mass. Catalog 1960

"You'll love every single one of these 20 different cards, and you'll have loads of fun picking 'just the right one' for all your friends and relatives"

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