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Sunday, August 3, 2014

Roth Studio Cards

Roth Greeting Cards, Inc.
Canoga Park, California 
1976
raised black lettering and cartoon detailing

Card Maker Bothered By Age
1970
"Bob Roth
is having a problem with age- 
not his age, your age.
As president
and chief idea man for a 
greeting card company 
Roth says
 birthday cards from the
 bulk of sales and people 
are sensitive about age."
1978 embossing detail
THIS YEAR FOR YOUR BIRTHDAY
I DID SOMETHING TRULY UNIQUE
AND DIFFERENT ...

"He said that in writing gags for the
 humorous contemporary studio cards 
put out by his card firm,
 he must be careful to use the expression 
'at OUR age' 
instead of 'at YOUR age'"

1974 ~ embossed 
HAPPY BIRTHDAY
TO ONE WHO BELIEVES
IN PURE, CLEAN, DECENT,
WHOLESOME LIVING.....

"Another subject that is taboo, 
Baldness. 
According to Roth, 
baldness never a laughing matter.
'Cards showing a bald man or with a message referring to baldness simply won't sell,' he said."
1975 ~ embossed 
HAPPY BIRTHDAY
TO A CLEAN,
DECENT, 
WHOLESOME PERSON


logo used in 1975
 when cards were manufactured by
 Metropolitan Greetings Inc. 
Cambridge Mass. 
1976
raised 'spider web' background

HOPE YOU DIG WILD PARTIES ...

1978 ~embossed
"Roth's company prints about
 five million cards annually." (1970)
1975 ~ embossed
FOUND OUT WHAT YOU WANT FOR YOUR BIRTHDAY
AND LET ME TELL YOU...
I'M SHOCKED...
I'M AMAZED...
I'M STUPEFIED...
I'M READY!
illustrated inside
1978 ~ embossed

"The one requirement for each design is humor.
That's what makes his job so difficult.
Some people don't think birthdays are so funny."
1975 ~ embossed



source: 
Beaver County Times
 March 10, 1970

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